About Us

At Crave Practice Management, we believe that the foundation of a successful medical practice rests on two pillars: unwavering financial precision and a partnership that goes beyond business.

Founded by Erol Zeren and led in strategic partnership with CFO Alex De Marchena, our firm represents the intersection of hands-on, personalized support and high-level financial strategy. We don't just process billing; we act as a dedicated extension of your team. Our partnership in life and work is built on a shared commitment to integrity, excellence, and the success of the providers we serve.

When you choose Crave, you gain a team that has mastered the complexities of the modern healthcare landscape:

• Strategic Financial Oversight: Alex brings the analytical rigor of a CFO to optimize your revenue cycle, mitigate risk, and maximize your profitability.
• Operational Excellence: Erol leads our hands-on support, ensuring that claims are meticulously scrubbed, denials are aggressively managed, and patient interactions are handled with professional care.
• A Unified Approach: We work in lockstep to tailor our reporting and communication to your specific workflow, providing 100% transparency into your practice’s financial health.

We are driven by a simple, powerful belief: Your focus should be on your patients, and our focus is on your prosperity. We hold ourselves to a strict code of ethics, treating your data with absolute confidentiality and approaching every challenge with diligence.

"Alone we can do so little; together we can do so much." — Helen Keller

"Integrity is doing the right thing, even when no one is watching." — C.S. Lewis

At Crave, we are here to ensure that your practice doesn't just survive—it thrives. We are ready to be your partners in success, every step of the way